The growth playbook map
Six playbooks arranged as one flow. Map the funnel to find your biggest leak, then follow the connectors to the playbook that fixes it: testing, lifecycle email, conversion work, product-led onboarding or automation.
step_01
Growth Funnel Mapping
A step-by-step playbook for mapping a SaaS growth funnel, defining stage metrics, finding the biggest leak and choosing where to focus first.
step_02
A/B Testing Framework
A practical framework for running trustworthy A/B tests: hypothesis, sample size, test duration, guardrail metrics, analysis and documentation.
step_03
Lifecycle Email Flows
A blueprint for SaaS lifecycle email: the core flows, triggers, suppression rules, content principles and metrics for welcome, onboarding, adoption, retention and win-back.
step_04
Conversion Rate Optimization
A research-first CRO process for SaaS websites: analytics review, qualitative research, friction audits, prioritization, testing and implementation.
step_05
Product-Led Growth
A practical introduction to product-led growth for SaaS: choosing a free model, designing time to value, in-product guidance, product-qualified leads and team alignment.
step_06
Marketing Automation Workflows
Patterns for building marketing automation workflows: triggers, data sync, lead routing, scoring, alerts, testing, monitoring and documentation for SaaS teams.
If you are unsure where to begin, start with Growth Funnel Mapping. The leak it reveals tells you which connector to follow next. Every playbook links to related field notes on the blog for deeper dives.