The growth marketing blog
Long-form, practical articles for founders and growth teams. Each one walks through a method step by step, with templates, pitfalls and related reading.
Launching on Product Hunt: A Calm, Practical Plan
A practical plan for launching a SaaS product on Product Hunt: preparation, assets, launch-day workflow, community etiquette and turning attention into activated users.
Churn Reduction Messaging: What to Say Before Customers Leave
A guide to churn reduction messaging for SaaS: spotting risk signals, writing re-engagement emails, designing a fair cancellation flow and handling failed payments.
Building a No-Code Marketing Automation Stack for a Small Team
How small SaaS teams can assemble a reliable no-code marketing automation stack: data capture, a source of truth, messaging, workflow glue, monitoring and governance.
Referral Loops: Designing Growth That Compounds
How SaaS referral and invitation loops work, the levers that make them compound, how to design incentives responsibly and how to measure loop health.
Cohort Analysis Basics for Growth Marketers
Learn how to build and read a retention cohort table, choose the right cohort definition and use cohorts to judge onboarding, channels and pricing changes.
Attribution Models Explained Without the Hype
A plain-language guide to marketing attribution models: first-touch, last-touch, linear, time-decay, position-based and data-driven, plus their limits.
Pricing Page CRO: A Practical Checklist for SaaS Teams
A checklist for improving SaaS pricing page conversion: plan structure, clarity of value metrics, risk reducers, comparison tables and research methods.
Activation Metrics: Finding the Moment New Users Get Value
What activation means for SaaS products, how to choose and validate an activation metric, and how to use it to focus onboarding and growth work.
Designing an Onboarding Email Sequence for SaaS Trials
How to plan, write and trigger a SaaS onboarding email sequence that guides trial users to their first meaningful outcome instead of flooding their inbox.
How to Write an Experiment Hypothesis That Actually Teaches You Something
A practical template for writing growth experiment hypotheses: the observation, the change, the expected effect, the metric and the reasoning that makes a test worth running.
Turn reading into a process
Every article connects to one of our six playbooks. Use the playbook map to see how the pieces fit together.